Where St. Louis Pizza
Was Born
It all started in 1964 when Ed and Margie Imo opened a tiny pizzeria in the Dogtown neighborhood of St. Louis, Missouri. With a passion for flavor and a belief that great pizza deserved a unique identity, they crafted what would become a St. Louis institution — the distinctive ultra-thin crust, square-cut slices, and the legendary Provel cheese blend.
From that first small kitchen, Imo's grew organically, fueled entirely by word of mouth and loyal customers who couldn't get enough of those crispy, savory squares. Decade by decade, the brand expanded across the greater St. Louis area, each new location carrying the same recipes, the same quality, and the same family spirit that started it all.
Today, Imo's Pizza stands as a cornerstone of St. Louis culture — a place where memories are made over a shared pizza, where families gather, and where every bite is a taste of home.
- Authentic Provel cheese blend — a St. Louis original
- Ultra-thin, cracker-style crust baked to crispy perfection
- Square-cut "party cut" slices, a beloved St. Louis tradition
- Family-owned values guiding every location since day one
Mission, Vision & What
Drives Us Every Day
We're not just making pizza — we're creating moments, preserving traditions, and nourishing communities across St. Louis and beyond.
Our Mission
To deliver the authentic St. Louis pizza experience — crispy, flavorful, and made with heart — to every customer, every time. We believe great food brings people together, and we show up with that conviction in every pie we bake.
Our Vision
To be the most beloved pizza brand in the Midwest by staying true to our roots while innovating the way we serve, connect, and grow. We envision a world where every St. Louis memory is accompanied by a box of Imo's.
Our Promise
Fresh ingredients, consistent recipes, and a dining experience that feels like family — every single visit. We never compromise on the quality or character that has defined Imo's Pizza for over six decades.
Freshness First
We source our ingredients fresh and locally whenever possible. Our dough is prepared daily, our toppings are hand-cut, and our Provel cheese is prepared to our exclusive recipe — no shortcuts, ever.
Community Roots
Imo's has been woven into the fabric of St. Louis for generations. We proudly support local schools, charities, and events — because we know that when our community thrives, we thrive too.
Tradition & Innovation
We honor the original recipes that built our reputation while embracing new ideas that keep the Imo's experience exciting and relevant. The crust stays thin, the cheese stays Provel — but there's always something new to love.
Meet the Team Behind
the Perfect Slice
Our leadership team brings decades of food industry expertise, an undying love for great pizza, and an unwavering commitment to the Imo's legacy.
Marcus Reynolds
Chief Executive Officer
A third-generation pizza lover, Marcus leads Imo's with the same family-first philosophy that built it. With 20+ years in the food industry, he champions quality, community, and the Provel cheese that defines St. Louis.
Sofia Martínez
Executive Head Chef
Sofia is the culinary genius who keeps every Imo's pizza tasting exactly as it should. A graduate of the Culinary Institute of America, she's spent 15 years perfecting thin-crust technique and menu innovation.
David Chen
Head of Operations
David oversees the seamless day-to-day operations across all Imo's locations. His systems-driven approach ensures that every customer receives a consistent, high-quality experience from our first location to our newest.
Amara Johnson
Marketing Director
Amara brings Imo's story to life across every channel. With a background in brand storytelling and a deep love for the St. Louis community, she ensures every campaign reflects the heart and heritage of the brand.
Interested in joining our growing team?
View Open PositionsThe Principles That
Guide Every Decision
These are the values that shape how we make food, serve our customers, and show up for our communities each and every day.
Uncompromising Quality
From the freshest toppings to our signature Provel cheese, we never cut corners. Every pizza that leaves our oven meets the same exacting standard we've upheld since 1964.
Family First
We treat every customer and team member as family. The warm, welcoming spirit of Imo's began in a family kitchen and still drives every interaction we have today.
Community Pride
St. Louis made us who we are. We give back through sponsorships, local partnerships, and charitable programs that invest in the neighborhoods and people we serve.
Continuous Innovation
We respect tradition while embracing change. New seasonal flavors, smarter ordering tools, and improved delivery experiences keep Imo's fresh and relevant for every new generation.
Integrity & Transparency
We are honest about our ingredients, our prices, and our practices. Customers deserve to know what they're eating and trust the brand they're supporting — and we take that seriously.
Joy in Every Bite
Food should make people happy. We put genuine enthusiasm and care into every pizza we make, because we believe the best meals are the ones made with love and served with a smile.
A Legacy Built One
Pizza at a Time
From a single storefront in Dogtown to a beloved St. Louis institution — here's how our story unfolded over six remarkable decades.
The First Slice
Ed and Margie Imo open the original Imo's Pizza in the Dogtown neighborhood of St. Louis, Missouri. Armed with a family recipe and an innovative Provel cheese blend, the tiny shop quickly earns a loyal following.
First Expansion
After six years of growing demand, Imo's opens its second location. The signature ultra-thin, cracker-style crust and square-cut party slices are now widely recognized as the defining traits of "St. Louis-style pizza."
Regional Recognition
Imo's has now grown to over 20 locations across the greater St. Louis metropolitan area. The brand becomes a staple at Cardinals games, school fundraisers, and family gatherings across the city.
Iconic Status Achieved
Imo's Pizza is formally recognized as a St. Louis cultural landmark. Local surveys consistently rank it as the city's most beloved pizza brand. The chain now operates 50+ locations across Missouri and Illinois.
Digital Transformation
Imo's embraces the digital era with online ordering and a mobile-friendly platform, making it easier than ever for fans to enjoy their favorite pizza. Online orders surge, reaching new customers across the region.
60 Years Strong
Imo's celebrates its 60th anniversary with 90+ locations, millions of satisfied customers, and a renewed commitment to quality, community, and the authentic St. Louis pizza experience. The best is still ahead.